intaglio brief
helping companies crack distribution
by building a multi-agent orchestration platform for full-stack workflow automation
startups since 19, most recent was Anja, joined as growth contractor, became head of growth, 10x'd mktg spend ROI, became CEO, led to consistent MoM cash flow profitability, exited via merger
cofounded travel tech startup, raised 3.5m from leading VC’s. built scalable eng practices at OXOS Medical, multiplying dev speed. 3 degrees in 5yrs from boston univ: undergrad Chem + CS & masters in CS. MLH Top 50 Hacker
Austin & Rishab met in 2021 via accelerator, became best friends, & have been hacking on projects together since 2023:
Boogy: facilitated 1-1 intros via email using AI (RAG)
  • growth hacked to 30k+ users
  • users reported closing deals from intros :)
  • sold(equity) to Dossy AI
Joyn Chat: networking super-app
  • was used by executives to close SPAC deal between Asia <> American company
  • prototyped AI match-making system (Boogy)
companies currently solve distribution by hiring
CMO, head of growth, mktg coordinator, social media manager, content creator, influencer manager, content manager, blog writer, website developer
vibe coding 10x'd the output of developers who knew how to properly leverage AI
the same is happening now for distribution
most AI G2M tools are specialized "wrappers", ie: "claude skill for SEO", "tiktok viral video scrapper", "AI UGC videos", "email mktg"
but, distribution is a system: blogs feed content ideas, content feeds blog ideas, social media sends people to google, google converts, emails sell, etc, etc
there are others are trying to productize this, here's our observations:
  • selling templates / packages = over-saturated + un-scalable
  • lack real mktg / growth experience
  • mktg experience, but not deeply technical
our path to winning = marrying frontier AI development <> unique G2M insights/offer (systemized experimentation)
traction
about 1 mo ago, we got our first customer commit on accident, then he intro'd us to 2 more potential customers
fast forward to today, we have ~10 customers in our pipeline, all organic, through private dinners
to keep up with demand we've launched the our first multi-agent orchestration workflow (SEO + LLM optimized blogs) & are rapidly building
on 3/24, we hired our first "founding deployed specialist"
a trained social media manager to cover "human-in-the-loop" tasks also providing training data to continue automating processes
we are expecting to go live with next week for an animated AI organic content system ~5k MRR
why “intaglio”
intaglio is a printmaking technique, used to create money
the difference between signal & noise is value,and the derivative of value is money
a name should be a reminder of the mission, create money